@article{harnessing-artificial-intelligence-for-personalized-e-commerce-strategies-in-international-business-expansion-2025, title={{Harnessing Artificial Intelligence for Personalized E-Commerce Strategies in International Business Expansion}}, author={José Luís Reis and Pedro Mota Veiga and Vera Silva Carlos and Carlos Manuel Ferreira Alves and Ângela Lima De Sousa}, year=2025, doi=10.4018/979-8-3373-1787-8.ch003, }