@article{the-emotional-and-empathic-dimension-of-augmented-reality-in-e-commerce-a-theoretical-framework-for-purchase-intention-2025, title={{The Emotional and Empathic Dimension of Augmented Reality in E-Commerce: A Theoretical Framework for Purchase Intention}}, author={José Machado and Carlos Manuel Ferreira Alves and José Luís Reis}, year=2025, doi=10.2139/ssrn.5374969, }