@article{implementation-of-augmented-reality-in-e-commerce-analysis-of-technologies-benefits-and-challenges-2026, title={{Implementation of Augmented Reality in E-Commerce: Analysis of Technologies, Benefits and Challenges}}, author={Carlos Manuel Ferreira Alves and José Luís Reis and José Paulo Marques Dos Santos and Luís Paulo Reis and José Machado}, year=2026, doi=10.1007/978-3-032-16284-7_47, }