{"id":15592,"date":"2025-08-15T21:28:17","date_gmt":"2025-08-15T20:28:17","guid":{"rendered":"https:\/\/carlosmfalves.eu\/publicacoes\/immersive-shopping-experiences-the-role-of-augmented-reality-in-e-commerce\/"},"modified":"2026-03-10T17:45:54","modified_gmt":"2026-03-10T17:45:54","slug":"immersive-shopping-experiences-the-role-of-augmented-reality-in-e-commerce","status":"publish","type":"opm_publication","link":"https:\/\/carlosmfalves.eu\/en\/publication\/immersive-shopping-experiences-the-role-of-augmented-reality-in-e-commerce\/","title":{"rendered":"Immersive Shopping Experiences: The Role of\u00a0Augmented Reality in\u00a0E-Commerce"},"content":{"rendered":"<p>Augmented Reality (AR) is a technology that is emerging in the mobile world, more specifically on smartphones. In this sense, new mobile devices have been launched and several studies on this technology already exist. However, regarding the current era, it will still be necessary to determine the main difficulties and challenges of this technology in electronic commerce. This article aims to investigate and identify in studies with a high impact factor in the literature what the next steps could be as well as factors to mitigate difficulties in the future.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Augmented Reality (AR) is a technology that is emerging in the mobile world, more specifically on smartphones. In this sense, new mobile devices have been launched and several studies on this technology already exist. However, regarding the current era, it&hellip;<\/p>\n","protected":false},"featured_media":16083,"template":"","opm_pub_type":[560],"opm_pub_year":[526],"opm_author":[725,727],"opm_keyword":[],"class_list":["post-15592","opm_publication","type-opm_publication","status-publish","has-post-thumbnail","hentry","opm_pub_type-conference","opm_pub_year-526","opm_author-carlos-alves","opm_author-jose-machado"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Immersive Shopping Experiences: The Role of\u00a0Augmented Reality in\u00a0E-Commerce &#8226; Carlos Alves<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/carlosmfalves.eu\/publication\/immersive-shopping-experiences-the-role-of-augmented-reality-in-e-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Immersive Shopping Experiences: The Role of\u00a0Augmented Reality in\u00a0E-Commerce\" \/>\n<meta property=\"og:description\" content=\"Augmented Reality (AR) is a technology that is emerging in the mobile world, more specifically on smartphones. 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