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Spatial Computing and Augmented Reality—Challenges in E-Commerce

Carlos Alves, José Machado, José Luís Reis: Spatial Computing and Augmented Reality - Challenges in E-Commerce. Em: Jiří Zelený José Luís Reis, Beáta Gavurová (Ed.): International Conference on Marketing and Technologies, pp. 851–863, Springer Nature Singapore Singapore Springer Singapore, 2024, ISBN: 978-981-97-1551-0.

Resumo

Spatial computing will undoubtedly be one of the pillars of e-commerce in the future, with the aim of combining augmented reality technology with a Head-Mounted Display device to create an immersive and augmented environment. Thus, the shopping experience as well as the user experience for the applications adopting these technologies will have to be studied. This study aims to deepen the literature on this topic, as well as trying to ascertain what will be the main trends and factors that could influence these types of technologies and studies in the coming years.

BibTeX (Download)

@inproceedings{alves2023spatial,
title = {Spatial Computing and Augmented Reality - Challenges in E-Commerce},
author = {Carlos Alves and José Machado and José Luís Reis},
editor = {José Luís Reis, Jiří Zelený, Beáta Gavurová, José Paulo Marques dos Santos},
doi = {https://doi.org/10.1007/978-981-97-1552-7_57},
isbn = {978-981-97-1551-0},
year  = {2024},
date = {2024-06-04},
urldate = {2024-06-04},
booktitle = {International Conference on Marketing and Technologies},
volume = {1},
number = {386},
pages = {851–863},
publisher = {Springer Singapore},
organization = {Springer Nature Singapore Singapore},
series = {Marketing and Smart Technologies},
abstract = {Spatial computing will undoubtedly be one of the pillars of e-commerce in the future, with the aim of combining augmented reality technology with a Head-Mounted Display device to create an immersive and augmented environment. Thus, the shopping experience as well as the user experience for the applications adopting these technologies will have to be studied. This study aims to deepen the literature on this topic, as well as trying to ascertain what will be the main trends and factors that could influence these types of technologies and studies in the coming years.},
keywords = {},
pubstate = {published},
tppubtype = {inproceedings}
}