0000-0001-8320-5295Immersive Shopping Experiences: The Role of Augmented Reality in E-Commerce
Augmented Reality (AR) is a technology that is emerging in the mobile world, more specifically on smartphones. In this sense, new mobile devices have been launched and several studies on this technology already exist. However, regarding the current era, it will still be necessary to determine the main difficulties and challenges of this technology in electronic commerce. This article aims to investigate and identify in studies with a high impact factor in the literature what the next steps could be as well as factors to mitigate difficulties in the future.
Artificial intelligence (AI) in the hiring process within human resources (HR)
Citações
Scopus—
Scholar—
Transforming Sales in Healthcare: The Impact of Augmented Reality and Spatial Computing on the Medical Equipment Industry
Lately, there has been a surge of interest in spatial computing, which combines AR, VR and other technologies, especially in the health industry. While a lot has been done on its applications in such clinical aspects as surgeries and patient experience enhancement, there is less info on its application in medical equipment marketing in hospitals. This paper presents the current trends and practices in the use of networks of immersive technology in marketing medical devices. Besides surveying the secondary literature, the present investigation examines three case studies in this sector. Nowadays, most applications are not focused on promoting medical devices, making it easy to achieve innovation in this field mainly by utilising immersive technology, which has been developed for other industries.
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Smart technologies in support of creative teaching-learning processes
Citações
Scopus—Scholar—Data Platforms for Real-time Insights in Healthcare: Systematic Review
The ever-growing usage and popularity of Internet of Things devices, coupled with Big Data technologies and machine learning algorithms, have allowed for data engineers to explore new opportunities in healthcare and continuous care. Furthermore, there is a need to reduce the gap on time from when information is created to when actions and insights can be offered. However, a challenge in implementing a large-scale data processing architecture is deciding which tools are appropriate, and how to apply them in the best way possible. For example, streaming systems are now mature enough that hospitals worldwide can use their extremely large datasets, along with data producers, to predict and influence future events. Thus, the main objective of this systematic review is to identify the state-of-the-art in data platforms on healthcare that allow the creation of metrics and actions in real-time. The PRISMA guideline for reporting systematic reviews was implemented to deliver a transparent and consistent report, validating the technological advances in a critical sector. Multiple pertinent articles and papers were retrieved from the SCOPUS abstract and citation database on May 13, 2022, using several relevant keywords to identify potentially relevant documents published from January 2020 onward. These documents must have already been published in English and been already published, and accessible through the B-ON consortium that allows Portuguese students to legally download from most publishers. Over seven studies have been selected for deeper discussion based on their relevance and impact for this review, showcasing their main objectives, data sources, and tools used, as well as their approaches for interoperability and support of machine learning algorithms for decision support. In closing, the collected articles have shown that while Big Data is currently in use at health institutions of all sizes, the ability of processing large amounts of data from sensors and events, and notifying stakeholders as quickly as possible is still in its infancy.
Keywords
Spatial Computing and Augmented Reality — Challenges in E-Commerce
Spatial computing will undoubtedly be one of the pillars of e-commerce in the future, with the aim of combining augmented reality technology with a Head-Mounted Display device to create an immersive and augmented environment. Thus, the shopping experience as well as the user experience for the applications adopting these technologies will have to be studied. This study aims to deepen the literature on this topic, as well as trying to ascertain what will be the main trends and factors that could influence these types of technologies and studies in the coming years.
How Can Businesses, Low-Tech Businesses in Particular, Benefit from the Metaverse? A Delphi Perspective from Academics
Two years ago, Meta was born, accompanied by the announcement of the Metaverse. The Metaverse would be a collection of 3D immersive ecosystems for people’s socialization. This innovative idea should allow one to live in the Metaverse as in real life without physical barriers. Attending shows, concerts, virtual travel, and caring for one’s health or education should be possible. In sum, a new marketplace is born. Amid such newness, the question of how businesses may benefit from the Metaverse arises. Albeit tech businesses must be comfortable and adapted to the potentialities of the new marketplace, the entrance of the low-techs may be more problematic. The study brings together a panel of academic experts to reflect on these questions. They agree that there is a myriad of potentialities in the new marketplace, not only for B2C but also for B2B. Low-techs may be less adapted to benefit from the Metaverse. A following-the-wave strategy must be avoided. On the contrary, investing in understanding the new paradigm and careful planning is essential. The Metaverse has no physical barriers, which tend to limit low-techs’ actions. Their nonexistence creates new opportunities and must be where customers are, after all. The Metaverse, however, still needs development to gain critical mass. Hardware easy to use, its cost, speedy and cheap Internet, and mainly, trustable and recognized currencies are still required. Nonetheless, the Metaverse may be a new world full of opportunities.
Review for Augmented Reality Shopping Application for Mobile Systems
The evolution of e-commerce has, in recent times, made a significant advance largely due to the forced digital transformation and to Sars-cov-2. Thus, augmented reality ( AR ) technology is increasingly being adopted by companies either to increase brand value or to improve the shopping experience for their consumers. This work aims to present a comparative study between some shopping applications using AR, augmented reality shopping applications ( ARSAs ), which are carried out in stores or online. The applications were studied in articles in Open Access format and the focus was to understand what their conclusions were as well as the problems and trends of future research toward this type of technologies.
The intention to use e-commerce using augmented reality – the case of IKEA place
The evolution of technologies stimulates the e-commerce market. Recently, augmented reality has been creating significant value in the retail sector. This study aims to analyse an application, IKEA Place, which allows consumers to shop online using augmented reality technology without the need for a marker to identify the surface (Markerless Augmented Reality). The model to evaluate this study was based on the constructs of Technology Acceptance Model (TAM) and other models. The sustainability of the study is exploratory and involves identifying whether this application aims to create more confidence and convenience in the acquisition of a product through the support of this technology. The study was carried out in the North of Portugal, obtaining a convenience sampling in the Porto and Braga regions. The results concluded that there are no significant differences based on sociodemographic data, the operating system used, familiarity with the organization related to the intended use. In contrast, technology changes have been found to offer consumers more confidence and convenience of purchase. Significant results were also obtained in terms of user experience, the preference of this application to make online purchases over existing channels, the future use of such technologies by users to purchase a product and the attraction of purchase regarding perceived ease of use of the application under analysis.