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An Introduction of Omnichannel Interaction in Healthcare Services
Background: Omnichannel interaction services have the potential to bring new leverage to healthcare organizations and the care services they provide through multiple channels of interaction. This article aims to provide a brief introduction to what is expected in terms of omnichannel interaction in healthcare. The pandemic came to reinforce the need for an omnichannel strategy in healthcare services due to the benefits that it can bring both to patients and the organization. Objectives: This paper seeks to present a study that pretends to address if healthcare institutions are well prepared to adopt the omnichannel interaction strategies that marketing and e-commerce organizations have been implementing in the services that they provide to their customers. Methods: A deep study and analysis of the current state of omnichannel services that marketing and e-commerce organizations have been implementing are performed. Then from these studies and analyses, it was conducted a brief analysis of the omnichannel services in healthcare. To this, the articles were searched on online repositories well know such as SCOPUS. Besides other online repositories were used to search the articles and some white papers were also searched. Books, magazines, and opinion articles are other examples of secondary sources. Some internet searches were also done to help validate, explain and better understand various concepts for this type of study. Interpretation: With this paper, a set of key challenges and issues of omnichannel interaction were addressed, as well as the benefits of this type of interaction in general and in healthcare services. As a result, a SWOT analysis of omnichannel services in healthcare was presented, and based on that, both the healthcare organization and their patients have a lot to win with the adoption of the omnichannel strategy. Also, with this study was possible to identify the five main criteria to address when adopting omnichannel interaction in healthcare services. such as strategy, process, systems, data, and people.
Review for Augmented Reality Shopping Application for Mobile Systems
The evolution of e-commerce has, in recent times, made a significant advance largely due to the forced digital transformation and to Sars-cov-2. Thus, augmented reality ( AR ) technology is increasingly being adopted by companies either to increase brand value or to improve the shopping experience for their consumers. This work aims to present a comparative study between some shopping applications using AR, augmented reality shopping applications ( ARSAs ), which are carried out in stores or online. The applications were studied in articles in Open Access format and the focus was to understand what their conclusions were as well as the problems and trends of future research toward this type of technologies.
Survey for Big Data Platforms and Resources Management for Smart Cities
Currently, smart cities are a hot topic and their tendency will be to optimize resources and promote efficient strategies for the preservation of the planet as well as to increase the quality of life of its inhabitants. In this sense, this research presents an initial component of investigation about Big Data Platforms for Smart Cities in order to be implemented in integrated and innovative solutions for development in urban centers. For this, a survey was carried out on “Big Data Platforms”, “Data Science Platforms”, “Security & Privacy” and “Resources Management”. The extraction of the results of this research was done through the SCOPUS repository in articles from the last 5 years to conclude what has been done so far and what will be the trends in the coming years, define proposals for possible solutions for smart cities and identify the right technologies for the design of a smart city architecture.
