0000-0002-0987-0980
Transforming Sales in Healthcare: The Impact of Augmented Reality and Spatial Computing on the Medical Equipment Industry
Lately, there has been a surge of interest in spatial computing, which combines AR, VR and other technologies, especially in the health industry. While a lot has been done on its applications in such clinical aspects as surgeries and patient experience enhancement, there is less info on its application in medical equipment marketing in hospitals. This paper presents the current trends and practices in the use of networks of immersive technology in marketing medical devices. Besides surveying the secondary literature, the present investigation examines three case studies in this sector. Nowadays, most applications are not focused on promoting medical devices, making it easy to achieve innovation in this field mainly by utilising immersive technology, which has been developed for other industries.
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Future Perspectives in Healthcare: An Analysis of Augmented Reality and Spatial Computing in Hospital Environments
This article investigates the applicability of Augmented Reality (AR) and Spatial Computing in hospital environments, exploring how these technologies can enhance interaction between patients and healthcare professionals as well as the efficiency of medical procedures. Through a systematic literature review using the PRISMA methodology, relevant articles highlighting the potential of these technologies in the hospital setting were selected and analysed. The results suggest a growing adoption of AR and Spatial Computing, driven by the advancement of 5G technology, with the potential to improve diagnostic accuracy, the effectiveness of surgical procedures, and the educational experience of healthcare professionals. The study concludes that the integration of these emerging technologies promises to transform hospital environments, emphasising the need to overcome technical, ethical, and privacy challenges to maximise their positive impact on health.
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