0000-0002-0987-09802022
Review for Augmented Reality Shopping Application for Mobile Systems
The evolution of e-commerce has, in recent times, made a significant advance largely due to the forced digital transformation and to Sars-cov-2. Thus, augmented reality ( AR ) technology is increasingly being adopted by companies either to increase brand value or to improve the shopping experience for their consumers. This work aims to present a comparative study between some shopping applications using AR, augmented reality shopping applications ( ARSAs ), which are carried out in stores or online. The applications were studied in articles in Open Access format and the focus was to understand what their conclusions were as well as the problems and trends of future research toward this type of technologies.
ICMarkTech'22 - International Conference on Marketing and Technologies
