0000-0002-0987-0980
La computación espacial como motor de innovación en marketing y comercio
Spatial computing emerges as a technological convergence that significantly transforms both marketing and commerce. This study examines this phenomenon through a systematic theoretical review complemented by the analysis of five representative cases, covering diverse sectors such as retail, cosmetics, e-commerce, construction, and agri-food. Through technologies like augmented reality, mixed reality, and advanced geolocation systems, organizations develop immersive, personalized, and contextualized experiences in real environments. The results identify consistent emerging trends: real-time contextual personalization, visualization as a trust-generating mechanism, and the extension of storytelling into physical spaces. Simultaneously, technical, ethical, and evaluative challenges are evident, requiring rethinking of traditional paradigms. The study concludes that spatial computing not only provides competitive advantages but fundamentally redefines the relationship between consumer and brand. This research offers practical implications for innovation management and proposes future research directions aimed at evaluating the experiential and symbolic impact of these technologies in various commercial contexts.
Future Perspectives in Healthcare: An Analysis of Augmented Reality and Spatial Computing in Hospital Environments
This article investigates the applicability of Augmented Reality (AR) and Spatial Computing in hospital environments, exploring how these technologies can enhance interaction between patients and healthcare professionals as well as the efficiency of medical procedures. Through a systematic literature review using the PRISMA methodology, relevant articles highlighting the potential of these technologies in the hospital setting were selected and analysed. The results suggest a growing adoption of AR and Spatial Computing, driven by the advancement of 5G technology, with the potential to improve diagnostic accuracy, the effectiveness of surgical procedures, and the educational experience of healthcare professionals. The study concludes that the integration of these emerging technologies promises to transform hospital environments, emphasising the need to overcome technical, ethical, and privacy challenges to maximise their positive impact on health.
Keywords
Augmented reality – Military application and validation through the technology acceptance model (TAM),A realidade aumentada – Aplicação no âmbito militar e a validação através do modelo de aceitação de tecnologias
Citações
Scopus—
Scholar—Augmented reality – Military application and validation through the technology acceptance model (TAM)
A Realidade Aumentada (RA) permite construir e adicionar objetos virtuais num espaço real, seja através de vídeo ou de uma projeção numa superfície transparente. A defesa militar está cada vez mais interessada na RA, pois é uma tecnologia que permitir uma melhor visão geral do campo de batalha. Este trabalho reúne informações sobre a RA, sendo apresentadas algumas aplicações da RA no âmbito militar e informações sobre o modelo TAM - Technology Acceptance Model. No âmbito militar o TAM tem sido utilizado em estudos sobre aceitação de uma nova tecnologia projetada para uso em ambiente de treino por alunos militares. Neste trabalho apresenta-se uma solução genérica que permite usar o TAM numa situação de teste de tecnologias de RA no âmbito militar, sendo referidos aspetos relacionados com o quadro de referência e modelo concetual, metodologias de investigação, técnicas de recolha e análise de dados a adotar.
Citações
Scopus—Scholar—