Immersive Shopping Experiences: The Role of Augmented Reality in E-Commerce
Augmented Reality (AR) is a technology that is emerging in the mobile world, more specifically on smartphones. In this sense, new mobile devices have been launched and several studies on this technology already exist. However, regarding the current era, it will still be necessary to determine the main difficulties and challenges of this technology in electronic commerce. This article aims to investigate and identify in studies with a high impact factor in the literature what the next steps could be as well as factors to mitigate difficulties in the future.
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Spatial Computing and Augmented Reality — Challenges in E-Commerce
Spatial computing will undoubtedly be one of the pillars of e-commerce in the future, with the aim of combining augmented reality technology with a Head-Mounted Display device to create an immersive and augmented environment. Thus, the shopping experience as well as the user experience for the applications adopting these technologies will have to be studied. This study aims to deepen the literature on this topic, as well as trying to ascertain what will be the main trends and factors that could influence these types of technologies and studies in the coming years.
Review for Augmented Reality Shopping Application for Mobile Systems
The evolution of e-commerce has, in recent times, made a significant advance largely due to the forced digital transformation and to Sars-cov-2. Thus, augmented reality ( AR ) technology is increasingly being adopted by companies either to increase brand value or to improve the shopping experience for their consumers. This work aims to present a comparative study between some shopping applications using AR, augmented reality shopping applications ( ARSAs ), which are carried out in stores or online. The applications were studied in articles in Open Access format and the focus was to understand what their conclusions were as well as the problems and trends of future research toward this type of technologies.
The intention to use e-commerce using augmented reality – the case of IKEA place
The evolution of technologies stimulates the e-commerce market. Recently, augmented reality has been creating significant value in the retail sector. This study aims to analyse an application, IKEA Place, which allows consumers to shop online using augmented reality technology without the need for a marker to identify the surface (Markerless Augmented Reality). The model to evaluate this study was based on the constructs of Technology Acceptance Model (TAM) and other models. The sustainability of the study is exploratory and involves identifying whether this application aims to create more confidence and convenience in the acquisition of a product through the support of this technology. The study was carried out in the North of Portugal, obtaining a convenience sampling in the Porto and Braga regions. The results concluded that there are no significant differences based on sociodemographic data, the operating system used, familiarity with the organization related to the intended use. In contrast, technology changes have been found to offer consumers more confidence and convenience of purchase. Significant results were also obtained in terms of user experience, the preference of this application to make online purchases over existing channels, the future use of such technologies by users to purchase a product and the attraction of purchase regarding perceived ease of use of the application under analysis.