Immersive Shopping Experiences: The Role of Augmented Reality in E-Commerce
ICITS'24 - International Conference on Information Technology & Systems — https://doi.org/10.1007/978-3-031-54256-5_19
Abstract
Augmented Reality (AR) is a technology that is emerging in the mobile world, more specifically on smartphones. In this sense, new mobile devices have been launched and several studies on this technology already exist. However, regarding the current era, it will still be necessary to determine the main difficulties and challenges of this technology in electronic commerce. This article aims to investigate and identify in studies with a high impact factor in the literature what the next steps could be as well as factors to mitigate difficulties in the future.
