0000-0001-8320-5295Implementation of Augmented Reality in E-Commerce: Analysis of Technologies, Benefits and Challenges
This paper analyses the implementation of Augmented Reality (AR) in e-commerce, exploring the technologies used, the benefits for consumers and retailers, and the challenges faced. Through a systematic review of recent scientific literature, the study examines the evolution of AR technologies applied to e-commerce, with emphasis on frameworks such as ARKit, ARCore and WebXR. The benefits of AR in improving user experience, reducing return rates and increasing engagement are analyzed. The paper focuses mainly on the main challenges, including technical barriers, privacy and accessibility. The analysis aims to provide a comprehensive understanding of the trends and impacts of AR in contemporary digital commerce.
Augmented Reality in Tourism: A Current Insight into the Sector
Augmented Reality (AR) has emerged as a transformative technology in the tourism sector, offering new ways of interacting, interpreting, and experiencing tourist destinations. This article presents a current overview of the application of AR in tourism, analyzing the state of the art of this technology and its impact on the tourist experience. Through a systematic review of recent scientific literature, the study identifies and discusses the main applications of AR in various tourism contexts, including cultural attractions and heritage, urban experiences, natural environments, and hotel and restaurant establishments. The benefits provided by AR are analyzed, both from the perspective of the tourist and of destinations and tourism businesses, highlighting the improvement of the visitor experience, personalization, accessibility, and heritage enhancement. The article also addresses current challenges and limitations and explores future trends and perspectives, with an emphasis on the integration of AR with other emerging technologies such as Artificial Intelligence, IoT, and the Metaverse, as well as the development of new business models. It is concluded that AR represents a significant opportunity for innovation and differentiation in the tourism sector, contributing to more immersive, informative, and personalized experiences, although its full realization depends on overcoming the identified challenges.
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Impacts of Augmented Reality in E-commerce: Advances and Trends in 2024—A Literature Review
This literature review explores recent advancements in the application of augmented reality (AR) within e-commerce, with a specific focus on consumer behavior and technological integration in 2024. AR has emerged as a transformative technology, enabling immersive shopping experiences that allow consumers to virtually interact with products, enhancing their decision-making process. The review analyzed 11 studies published in 2024, highlighting key trends such as the personalization of recommendations through the integration of artificial intelligence (AI), the impact of sensory perceptions on impulsive buying, and the barriers to AR adoption in developing markets. The methodology followed a systematic approach, with articles sourced exclusively from the SCOPUS database and filtered by relevance based on keywords and open-access criteria. The results indicate that AR positively influences purchase intentions boosting consumer confidence through enhanced visual and interactive experiences. However, challenges remain in terms of usability, accessibility, and the need for simplified interfaces to broaden adoption. Furthermore, the studies point to the potential of combining AR with AI to analyze consumer emotions and dynamically tailor experiences based on real-time emotional responses. This review concludes that although AR has the potential to revolutionize e-commerce, further research is needed to address the long-term impact of AR on consumer behavior, explore its adoption in diverse geographical contexts, and develop more intuitive and accessible AR solutions. Investigating the role of AI in emotion analysis and the personalization of AR experiences also presents a promising area for future research.
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