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2025Capítulo de Livro

Harnessing Artificial Intelligence for Personalized E-Commerce Strategies in International Business Expansion

Marketing Strategies for the Internationalization of Businesses and Brands
José Luís Reis, Pedro Mota Veiga, Vera Silva Carlos, Carlos Alves, Ângela Lima De Sousa
DOIDOIBibTeXLigaçãoVer publicação

Keywords

Business intelligenceBusinessInternational business

Citações

Scopus0Scholar0CrossRef1Semantic Scholar—OpenAlex1
2023Conferência

How Can Businesses, Low-Tech Businesses in Particular, Benefit from the Metaverse? A Delphi Perspective from Academics

ICMarkTech'23 - International Conference on Marketing and Technologies
Teresa Sofia Amorim Lopes, Rui Carreira, Vera Silva Carlos, Rui Humberto Pereira, Carlos Alves, Joaquim Pratas, José Paulo Marques Dos Santos
DOIDOIPDFBibTeXVer publicação

Keywords

MetaverseLow-tech businessesDelphi

Citações

Scopus4Scholar2CrossRef4Semantic Scholar—OpenAlex4