Immersive Shopping Experiences: The Role of Augmented Reality in E-Commerce
Augmented Reality (AR) is a technology that is emerging in the mobile world, more specifically on smartphones. In this sense, new mobile devices have been launched and several studies on this technology already exist. However, regarding the current era, it will still be necessary to determine the main difficulties and challenges of this technology in electronic commerce. This article aims to investigate and identify in studies with a high impact factor in the literature what the next steps could be as well as factors to mitigate difficulties in the future.
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Artificial intelligence (AI) in the hiring process within human resources (HR)
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Transforming Sales in Healthcare: The Impact of Augmented Reality and Spatial Computing on the Medical Equipment Industry
Lately, there has been a surge of interest in spatial computing, which combines AR, VR and other technologies, especially in the health industry. While a lot has been done on its applications in such clinical aspects as surgeries and patient experience enhancement, there is less info on its application in medical equipment marketing in hospitals. This paper presents the current trends and practices in the use of networks of immersive technology in marketing medical devices. Besides surveying the secondary literature, the present investigation examines three case studies in this sector. Nowadays, most applications are not focused on promoting medical devices, making it easy to achieve innovation in this field mainly by utilising immersive technology, which has been developed for other industries.
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Spatial Computing and Augmented Reality — Challenges in E-Commerce
Spatial computing will undoubtedly be one of the pillars of e-commerce in the future, with the aim of combining augmented reality technology with a Head-Mounted Display device to create an immersive and augmented environment. Thus, the shopping experience as well as the user experience for the applications adopting these technologies will have to be studied. This study aims to deepen the literature on this topic, as well as trying to ascertain what will be the main trends and factors that could influence these types of technologies and studies in the coming years.
How Can Businesses, Low-Tech Businesses in Particular, Benefit from the Metaverse? A Delphi Perspective from Academics
Two years ago, Meta was born, accompanied by the announcement of the Metaverse. The Metaverse would be a collection of 3D immersive ecosystems for people’s socialization. This innovative idea should allow one to live in the Metaverse as in real life without physical barriers. Attending shows, concerts, virtual travel, and caring for one’s health or education should be possible. In sum, a new marketplace is born. Amid such newness, the question of how businesses may benefit from the Metaverse arises. Albeit tech businesses must be comfortable and adapted to the potentialities of the new marketplace, the entrance of the low-techs may be more problematic. The study brings together a panel of academic experts to reflect on these questions. They agree that there is a myriad of potentialities in the new marketplace, not only for B2C but also for B2B. Low-techs may be less adapted to benefit from the Metaverse. A following-the-wave strategy must be avoided. On the contrary, investing in understanding the new paradigm and careful planning is essential. The Metaverse has no physical barriers, which tend to limit low-techs’ actions. Their nonexistence creates new opportunities and must be where customers are, after all. The Metaverse, however, still needs development to gain critical mass. Hardware easy to use, its cost, speedy and cheap Internet, and mainly, trustable and recognized currencies are still required. Nonetheless, the Metaverse may be a new world full of opportunities.
Review for Augmented Reality Shopping Application for Mobile Systems
The evolution of e-commerce has, in recent times, made a significant advance largely due to the forced digital transformation and to Sars-cov-2. Thus, augmented reality ( AR ) technology is increasingly being adopted by companies either to increase brand value or to improve the shopping experience for their consumers. This work aims to present a comparative study between some shopping applications using AR, augmented reality shopping applications ( ARSAs ), which are carried out in stores or online. The applications were studied in articles in Open Access format and the focus was to understand what their conclusions were as well as the problems and trends of future research toward this type of technologies.