Review for augmented reality shopping application for mobile systems. Em: Marisa Del Rio Araujo José Luís Reis, Luís Paulo Reis (Ed.): International Conference on Marketing and Technologies, pp. 623–634, Marketing and Smart Technologies Springer Nature Singapore Singapore, 2023, ISBN: 978-981-99-0332-0.
Resumo
The evolution of e-commerce has, in recent times, made a significant advance largely due to the forced digital transformation and to Sars-cov-2. Thus, augmented reality (AR) technology is increasingly being adopted by companies either to increase brand value or to improve the shopping experience for their consumers. This work aims to present a comparative study between some shopping applications using AR, augmented reality shopping applications (ARSAs), which are carried out in stores or online. The applications were studied in articles in Open Access format and the focus was to understand what their conclusions were as well as the problems and trends of future research toward this type of technologies.
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BibTeX (Download)
@inproceedings{alves2022review,
title = {Review for augmented reality shopping application for mobile systems},
author = {Carlos Alves and José Machado and José Luís Reis},
editor = {José Luís Reis, Marisa Del Rio Araujo, Luís Paulo Reis, José Paulo Marques dos Santos},
doi = {https://doi.org/10.1007/978-981-99-0333-7_45},
isbn = {978-981-99-0332-0},
year = {2023},
date = {2023-09-05},
urldate = {2023-09-05},
booktitle = {International Conference on Marketing and Technologies},
volume = {1},
number = {344},
pages = {623–634},
publisher = {Springer Nature Singapore Singapore},
organization = {Marketing and Smart Technologies},
series = {Smart Innovation, Systems and Technologies },
abstract = {The evolution of e-commerce has, in recent times, made a significant advance largely due to the forced digital transformation and to Sars-cov-2. Thus, augmented reality (AR) technology is increasingly being adopted by companies either to increase brand value or to improve the shopping experience for their consumers. This work aims to present a comparative study between some shopping applications using AR, augmented reality shopping applications (ARSAs), which are carried out in stores or online. The applications were studied in articles in Open Access format and the focus was to understand what their conclusions were as well as the problems and trends of future research toward this type of technologies.},
keywords = {},
pubstate = {published},
tppubtype = {inproceedings}
}
