Knowledge Discovery from Urban Mobility Data in Guimarães

Marketing and Smart Technologies  —  https://doi.org/10.1007/978-981-96-3077-6_17
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Abstract

Urban mobility has been a challenge for policymakers in several cities, including Guimarães. This scenario is the result of population growth and the increasing number of vehicles per person, making it imperative to adapt urban planning to this expansion. This study aimed to examine urban mobility in Guimarães, considering factors such as the time of day, temperature and whether it is a working day. The results indicated that the flow of pedestrians is lower than that of cars, with considerable differences. The number of pedestrians and cars was also quite different under different conditions, such as seasonality, time of day, type of day and type of avenue. The final contribution of this study, based on the analysis of mobility on each avenue and its profiles, demonstrated not only the usefulness of the results for optimising the resources of municipal authorities, but also made it possible to identify the territorial conditions and characteristics that promote more sustainable mobility.

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