I congratulate all the 2nd year students of the Master’s course in Digital Transformation at the University of Maia for having presented, last Saturday, May 4th, the academic posters of their projects, which revealed very pertinent and high-quality research.

It is inspiring to see everyone’s commitment and dedication to exploring topics that are so essential for the advancement of our digital society. Each project presented reflected not only technical knowledge, but also a deep understanding of the implications and potential of digital transformation in the various sectors of society, whether in the area of ​​industry and retail, or in territorial development and sustainability (smart cities).

In particular, I congratulate students Inês Ribeiro and Thaynanda Sena, whom I am supervising together with my doctoral co-advisor, Professor José Luís Reis. We are both very pleased with the work you presented on the applicability of Augmented Reality in Retail and Fashion.

Keep up the great work and keep spreading knowledge! We are all excited to see where your academic and professional journeys take you next.