Between November 27 and 29, 2025, the University of Valencia, in Spain, hosted the 7th edition of the International Conference on Marketing and Technologies (ICMarkTech 2025), one of the most important international scientific events at the intersection of marketing, digital transformation, and emerging technologies.

Over three days, researchers, professors, doctoral students, industry professionals, and representatives from various higher education institutions gathered to present the latest scientific advances, promote new international collaborations, and discuss the challenges shaping the future of the digital economy.

A meeting point for international research

ICMarkTech has established itself as a leading international conference, providing a privileged space for the dissemination of scientific research in the areas of Marketing, Digital Technologies and Intelligent Systems.

The 2025 edition brought together works from universities and research centers across several continents, reinforcing the interdisciplinary nature of the conference and its commitment to producing high-quality scientific knowledge.

All accepted papers underwent a double-blind peer review process, ensuring the academic rigor required for an international conference of this size. The selected papers were subsequently published in Springer’s Smart Innovation, Systems and Technologies (SIST) collection, one of the most internationally recognized scientific publishers, contributing to the global dissemination of the presented research.

Artificial Intelligence, Augmented Reality, and Data Science in the spotlight

The scientific program reflected some of the areas that are currently driving international research, including:

• Artificial Intelligence applied to Marketing;
• Machine Learning and Automation;
• Machine Learning and Automation;
• Digital Marketing;
• E-commerce and omnichannel;
• Augmented Reality and Virtual Reality;
• Blockchain, Web3 and NFTs;
• Internet of Things (IoT);
• Neuromarketing;
• Smart Cities;
• Smart Tourism;
• User Experience (UX);
• Decision Support Systems.

This thematic diversity made it possible to establish bridges between different scientific areas, demonstrating that technological innovation increasingly depends on collaboration between traditionally distinct disciplines.

A privileged space for early-career researchers.

In addition to the presentation of scientific papers, the conference provided a particularly enriching environment for master’s and doctoral students.

The opportunity to discuss research with international experts, receive constructive feedback, and establish contacts with researchers from different countries is an essential element in the training of new scientists.

As a university professor and researcher, I believe that this type of experience represents one of the most important components of academic training. The internationalization of research happens not only through publications, but also through active participation in conferences where collaborative networks are built and new opportunities for joint research arise.

Bringing researchers and scientific editors closer together.

One of the distinguishing aspects of the 2025 edition was the “Meeting with Editors” initiative, which brought together editors from some of the most prestigious international scientific journals in the field of marketing and management.

Among the participants were experts connected to high-impact scientific publications, providing researchers with a rare opportunity to understand editorial criteria, discuss trends in scientific publishing, and clarify doubts about submission and peer review processes.

These sessions represent an important contribution to increasing the quality of scientific production and bringing the research community closer to the main international publication forums.

Workshops and knowledge sharing

The program also included specialized workshops, notably sessions dedicated to digital transformation applied to marketing, organizational innovation, and new research methodologies.

These initiatives allowed for the complementation of scientific presentations with a more practical component, promoting the transfer of knowledge between academia and industry and encouraging the development of future lines of research.

The growing importance of ICMarkTech in the scientific landscape.

Throughout its seven editions, ICMarkTech has established itself as one of the leading international scientific events dedicated to technologies applied to marketing, bringing together researchers from dozens of countries every year.

More than just a conference, ICMarkTech is a platform for international scientific cooperation, promoting the development of joint projects, collaborative publications, and research networks that continue well beyond the days of the event.

In a context where fields such as Artificial Intelligence, Data Science, Spatial Computing, and Digital Transformation are evolving at an unprecedented pace, initiatives of this nature play a crucial role in building scientific knowledge with a real impact on society.

The event held in Valencia once again demonstrated that innovation arises from dialogue between different disciplines, institutions, and scientific cultures, reinforcing ICMarkTech’s mission to bring researchers, universities, and professionals together around the major technological challenges of the next decade.